The Glossary is an educational tool to help people understand the different aspects of website development and internet marketing.
A way of determining which of two designs performs better based on user response. This technique can be applied to webpages, email campaigns, and more.
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This term refers to everything the user sees upon viewing a website in their browser prior to scrolling further down the page.
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This refers to how easily users can access web page content. For example, if someone is hearing impaired and the web page requires sound to understand the meaning then that page is considered not accessible. The term is also used frequently with mobile websites e.g. a mobile website is more accessible than a non-mobile optimized site.
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Ad copy, short for advertisement copy, pertains to text on the internet written for paid advertisements typically on PPC or Social Media campaigns.
In regards to PPC ad copy takes the form of the meta description. For Social Media, it pertains to the copy that is written for the post on the social account.
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This refers to the Americans with Disabilities Act. Section 508 of this act covers electronic communications, specifically that web pages need to be understandable to people who are hearing, visually or otherwise impaired. For example, images on a web page need to have a text description (Alt Tag) so that a screen reader can translate the text audibly so a visually impaired person can understand what the image is of.
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What it is: A web content management system geared toward large corporations. CQ5 creates, optimizes and analyzes site content and user experiences.
Type: Fee based licensed software
Cost: $120,000
Additional Cost Info: Depends on deployment size, but starts at $50,000.
Features: Being an enterprise CMS, Adobe CQ5 helps large companies manage massive amounts of information, workflow, media, and websites.
Pros: Inexpensive organizational training costs, strong control over representation of brand.
Cons: Expensive, not for small businesses.
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This is a link from other websites that point to a specific page on your website.
Backlinks are important for SEO but only if done properly. There are spam and bad backlinks that could actually hurt your website’s performance and cause your site to be penalized.
When a user is presented with too many images and CTAs in a rotating carousel and ultimately decide not to pursue any of the options provided.
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A factor that prevents a user or group from entering a specific market or industry because of economic, technological, or regulatory reasoning.
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The usage of automated email systems to collect an email subscriber’s data in order to tailor email campaigns to specific users based on their behavior.
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These reports are created at the beginning of a SEO project. Typical reports show how many unique visitors are going to a site or show rankings by keywords. The reports are then used to compare results after a SEO project is completed or after a substantial amount of time has occurred during a SEO project. Without a benchmark report it’s difficult to tell how successful a project is.
Takeaway
Black Hat SEO are attempted ways of tricking search engines to rank a website better. They are in poor practice and in the end go against search engines. They may work for a short time but when the search engines update their algorithm these tactics are likely to land penalties to websites partaking in them.
The Glossary is an educational tool to help people understand the different aspects of website development and internet marketing.
Caching enables faster page load times by storing information more efficiently. This functionality is enabled through the CMS as well as the server software such as Apache. Note Drupal has more advanced caching capabilities than other CMSs such as WordPress.
Takeaways
How fast a page loads is one of the most important aspects of a website. Not only do people love fast sites but Google also ranks pages higher that load faster.
This could be in the form of a text link, button, image, or another type of weblink that entices a visitor of your site to be directed further into the site to help them learn more or become a lead.
Examples:
“Read More”, Subscribe Now”, “Download the Whitepaper Now”, “Contact Us, “Request a Free Quote”, Etc.
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“cc” stands for country code when dealing with top level domains(TLD). Typical TLD is .com but websites in the UK, for example would be co.uk while in France they are .fr
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This term refers to the rate at which a search ad or other types of online marketing items are clicked on. It is typically expressed as a percentage e.g. the click through rate for the Google ad was 2%. This means 2% of the people who saw the ad clicked on it.
Takeaway
Make sure you are aware of the CTR for your ads and then invest more in ads that have a higher CTR.
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When an HTML call link is embedded within text or an image, and, upon selection, the user is prompted to dial the phone number that is hyperlinked.
An example of this would be the main office number for Bartlett Interactive.
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Compass functions as a framework for CSS. Sometimes CSS (Cascading Style Sheets) can become overly complicated; Compass addresses this problem by offering ways to simplify the coding process.
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Identifying your direct competitors and analyzing their strengths, weaknesses, opportunities, and threats in the marketplace.
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Intentional parameters surrounding what a user can do on a site, ensuring a low likelihood of errors and confusion. Constraints are used to optimize the smaller set of actions a user can perform.
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The Glossary is an educational tool to help people understand the different aspects of website development and internet marketing.
Caching enables faster page load times by storing information more efficiently. This functionality is enabled through the CMS as well as the server software such as Apache. Note Drupal has more advanced caching capabilities than other CMSs such as WordPress.
Takeaways
How fast a page loads is one of the most important aspects of a website. Not only do people love fast sites but Google also ranks pages higher that load faster.
This could be in the form of a text link, button, image, or another type of weblink that entices a visitor of your site to be directed further into the site to help them learn more or become a lead.
Examples:
“Read More”, Subscribe Now”, “Download the Whitepaper Now”, “Contact Us, “Request a Free Quote”, Etc.
Related:
“cc” stands for country code when dealing with top level domains(TLD). Typical TLD is .com but websites in the UK, for example would be co.uk while in France they are .fr
Related:
This term refers to the rate at which a search ad or other types of online marketing items are clicked on. It is typically expressed as a percentage e.g. the click through rate for the Google ad was 2%. This means 2% of the people who saw the ad clicked on it.
Takeaway
Make sure you are aware of the CTR for your ads and then invest more in ads that have a higher CTR.
Related:
When an HTML call link is embedded within text or an image, and, upon selection, the user is prompted to dial the phone number that is hyperlinked.
An example of this would be the main office number for Bartlett Interactive.
Related:
Compass functions as a framework for CSS. Sometimes CSS (Cascading Style Sheets) can become overly complicated; Compass addresses this problem by offering ways to simplify the coding process.
Related:
Identifying your direct competitors and analyzing their strengths, weaknesses, opportunities, and threats in the marketplace.
Related:
Intentional parameters surrounding what a user can do on a site, ensuring a low likelihood of errors and confusion. Constraints are used to optimize the smaller set of actions a user can perform.
Related: